Broad Turns 2!

This weekend, Broad Lingerie turns two years old! Here’s a look back at our second year in business, including some of our fondest — and slightly less fond — memories.

Our first ever customer survey.

When we turned one, we sent out our first customer survey to find out what you wanted to see in year two. So many of you responded, and you all had strong opinions! There were a few common threads that helped us plan Broad’s future — including an online store that we’ve been hard at work on. In the meantime, we fulfilled some of your simpler requests, like…

More full bust clothing!

Thanks to your survey responses, we knew our next step: more full bust clothing! Our collection of Bolero dresses expanded, we continued our love affair with Exclusively Kristen’s button-up shirts, and we started carrying Urkye’s stretchy, boob-friendly wrap tops. (Keep an eye out for new arrivals as we head into spring!)

Urk-yeah!! We have a new shipment of our favourite cotton wrap shirts by Urkye. These tops hug your bust without showing off your whole bra & the ruching allows for flexibility of it. Plus they work great for nursing! In emerald, black & purple from small to XL . . #wrapshirt #breastfeeding #curvy #shopsmall #shoplocal #shoptoronto #whatabroadlookslike #torontofashion

A post shared by Broad Lingerie (@broadlingerie) on Sep 30, 2017 at 2:31pm PDT

Sam wrote for The Lingerie Addict.

In June, The Lingerie Addict published Sam’s piece on what it’s like to own a lingerie boutique. Sam got real and spilled the beans on the work that goes into making Broad. If you missed this when it went up, and you want a little peek behind the scenes, you can read the piece here.

Baby’s first vandal.

This is one of those slightly less fond memories. Last spring, someone smashed our window, along with the windows of many other businesses in the neighbourhood. It was a jarring start to a Sunday morning, to say the least! But it wasn’t all bad. So many of you lovely Broads called, emailed, or dropped by to check on us and offer support. And when Sam’s sister set up a GoFundMe to help cover the store’s insurance deductible, you really stepped up! We couldn’t be more grateful.

UPDATE! We're ok & nothing was stolen. We really appreciate all your love & support! Here's the big chunk of concrete that smashed through our window. We're keeping him. Name suggestions? #babysfirstvandal #smashpocalypse #now0dayssmashfree #whatkindofjerksmashesalibrary #shopsmallbusiness

A post shared by Broad Lingerie (@broadlingerie) on Apr 9, 2017 at 8:51am PDT

Mini boudoir shoots.

In January we teamed up with local photographer Alice Xue to offer mini boudoir shoots. We were overwhelmed by the response. We had 12 spaces available, and they sold out in less than 24 hours! It was so much fun to help folks pick out lingerie for their shoots, and even more fun to see them unleash their inner model. This is definitely something we look forward to doing again!

Thank you all so much for making our second year a success. We can’t wait to see what year three brings!