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July 2017

You bought a bra. Hurray! Except, now that you’ve worn it a few times, you don’t like it. It felt good in the fitting room, but it’s uncomfortable in real life. It’s a sad story, I know, but it doesn’t

Raise your hand if you’ve heard this one before: 80% of women are wearing the wrong bra size. Leaving aside for the moment whether this popular stat is even true, there are a couple of problems here. First of all,