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Elomi Tag

It snuck up on us, as love often does. But now we’re head-over-heels and we want to shout it from the rooftops: the Elomi Matilda plunge bra is the one! Here’s why. That plunge. Matilda’s lower centre wires are fantastic for close-set

I usually start bra fittings by asking about preferred styles. I want to know what you like, what you don’t like, what you’re thinking of trying, and what you wouldn’t touch with a ten foot pole. But for a lot

There are lots of barriers to getting a well-fitted bra. Sometimes they're financial. ("That bra costs how much??") Sometimes they're physical, like if your local bra fitting boutique lacks accessibility

People with fuller busts tend to have strong feelings when it comes to underwire. Some love it, some hate it, and many think that they just don’t have a choice. Big boobs need underwire. Or do they? Depending on your

I don’t know about you, but I am positively THRILLED that it’s finally spring. Winter can be pretty when the snow’s all fluffy and it’s not too cold, but there’s nothing better than a spring day. Birds chirping, little green

Women are inundated with rules and advice and suggestions all day, every day. Whether it’s magazines, or Youtube ads (or vloggers) or your big sister - there are a lot of “shoulds” floating around. And plenty make their way into

Obviously, we at Broad are super into bras. This blog definitely reflects that, and it makes sense - we are a bra fitting boutique, after all. But that can mean that some really cute stuff gets lost in the shuffle.