Why Doesn’t This Come In My Bra Size?
We post a lot of pictures on our social media. (By the way, if you’re not following us on Instagram yet, you are missing out!) A frequent comment on our posts is “Does this come in my size?” and its variation, “Why doesn’t this come in my bra size?” Both good questions! And we sympathize with the sadface emojis that often accompany that second one. It’s maddening to discover beautiful lingerie only to find out that you can’t have it. And we also understand why you’d be confused that we don’t stock everything in every size. The truth is that we can’t. Here’s why.
It doesn’t exist.
Broad regularly stocks band sizes 28-44 and cup sizes D-JJ. Very few styles are made in every bra size we stock. Most brands specialize in size ranges, because it’s easier and less costly to work this way. But these brands aren’t lazy or cheap! It’s simply not financially feasible for a company – especially a newer or independent one – to do everything at once. Being selective about your focus means your creative and financial resources aren’t spread so thin, so you actually have a shot at success. (Which, by the way, is partly why Broad is a full bust store. Specializing in one area lets us do that thing well, instead of doing four or five things just okay.)
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A 30E and a 38H need different things.
Full bust lingerie encompasses a range of sizes and shapes. Different size groups have different needs, so it’s rare to see a style available in a super inclusive size range. And even if it is, the design will change at a certain size point to accommodate those differences. Common adjustments include widening and/or padding straps, increasing the number of hooks on the band, and increasing the coverage. All of these changes contribute to better comfort and support for heavier busts.
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Designing a bra is harder than it looks.
Making a bra is more complicated than making, say, a t-shirt. A t-shirt’s function is essentially to cover your nakedness, and maybe to look cute. A bra’s function is to support your breasts. That requires a much more specific design and fit! For a bra to work properly and feel comfortable, it has to fit your breasts’ size and shape, your ribcage, your shoulders, the space between your breasts and your shoulders, and more. Then factor in that you also want it to look cute, and that “cute” means something different to each person, and that your version of “cute” might not be compatible with what actually fits or feels good on your body…it’s a lot. Which means a lot of time, research, and trial and error. And all of that costs money, which brings us back to why brands often specialize.
So while we do our best to offer fun, pretty, and functional styles in every bra size we stock, the styles will always vary from size to size. You’ll probably always see something you love but can’t have. Hopefully this explanation takes some of the sting out of it, and in the meantime, keep scrolling – there’s bound to be something beautiful for you up next.
