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It snuck up on us, as love often does. But now we’re head-over-heels and we want to shout it from the rooftops: the Elomi Matilda plunge bra is the one! Here’s why. That plunge. Matilda’s lower centre wires are fantastic for close-set

It’s that time of year again, when many of you are preparing to abandon us for warmer climes. We’re jealous, but we understand. We’re such good sports, in fact, that we want to help! So here are our tips on

We’re busy preparing our orders for next winter, and it occurred to me that before working at Broad, I never would have known what went into this process. In case you’re curious too, here’s how a lingerie store picks bras. Rules Lingerie

T-shirt bras seem to invite extreme reactions. Those who love them are often devoted, while those who hate them wouldn’t touch one with a ten-foot pole. But what about the undecided? If you’re not sure if t-shirt bras are for

Valentine’s Day approaches, and with it, requests for some sexier lingerie looks. Between the holiday and our recent boudoir shoots, we’re having a lot of fun! It’s also inspired me to explore the differences between everyday lingerie and what we

We recently started carrying shapewear for the first time. And although many of you asked for it, we know that the shopping process can still be a little daunting. So here are our tips on how to shop for shapewear!

A lot of bra damage is preventable, thank goodness. I’ve covered those tips here (and elsewhere on the blog) if you missed them. But what if you’ve done everything right, and something goes wrong anyway? Here’s what to do with a broken

A woman in lingerie lays awkwardly on her side in a pile of faux fur, trying to remember her left from right so she can follow the patiently repeated instructions of the boudoir shoot photographer. *record scratch* *freeze frame* Yup, that’s me. You’re

Happy New Year! It’s our first blog post of 2018. I’m full of that optimistic, fresh-start feeling. Who knows what we’ll do this year? Well, you will, in a minute. Here are Broad’s 2018 New Year’s resolutions. Launch our online store. So

Maybe you’ve had it for a few months, or maybe you just bought it last week. Your bra started off comfy but now something’s not right. What can you do? Here’s how to adjust your bra. My bra is itchy. Start with